Enjoying the top spot as the world’s biggest tech company, Apple has revealed its 10-year plan for the future.
Spearheaded by Tim Cook, the company recently held their Worldwide Developers Conference (WWDC) and made a slew of announcements about some of the updates and new products that we can expect in the next year.
Based on the plan, Apple will invest more time and focus on AR/VR technology.
The company has shifted its direction, instead of introducing flashy new products that will change its patrons’ life today, this year’s WWDC conference was all about putting the pieces in place for what comes next.
The company will have a Trojan-horse strategy — sneak the seeds for the next breed of technology products into the stuff that we’re already using.
A new augmented reality platform, virtual reality development tools, the HomePod speaker, and improvements to iOS 11 on the iPad may not feel revolutionary or even particularly useful right now, but they are the building blocks for the technologies Apple is betting will power our future.
For quite some time now, most tech companies believe that the product which will replace the smartphone will probably revolve around a wearable device for “augmented reality,” the tech that overlays digital images on the real world.
As of the moment, Microsoft has the HoloLens headset, Google has Project Tango for Android devices and, one day, headgear like Google Glass.
Also, Facebook announced its AR ambitions a few months ago, and Mark Zuckerberg even said AR glasses would replace the need for most screens in your life one day.
There weren’t any AR goggle demos or TED-talk-esque prophecies about how a pair of glasses will soon be the only computer you need.
Instead, Apple is starting with something already very familiar: the iPhone and a new way for developers to build AR apps for the phone.
When iOS 11 becomes available on tens of millions of Apple devices this fall, Apple will immediately have the largest AR platform. Even better, it’ll be on the devices that people already use — not futuristic glasses or headsets.
Tim Cook-led company will get a major advantage over its AR competitors with one simple software update.
But AR on the iPhone sets Apple up for the long run by building a base of developers already dedicated to the platform who want to make stuff for the largest number of users they can. If and when Apple decides to take AR to the next level with a pair of smart glasses or something else, it’ll be in a better position than companies trying to win over developers.
Apple will pushed itself to get involved with virtual reality, even as the rest of the tech industry seemed to be hyperventilating over its prospects. But now the time feels right for Apple, and it’s offering a new set of tools in the coming macOS Sierra software that it says will let developers connect VR headsets and create 3D and VR content.
This is about making sure Apple’s most dedicated class of users has the tools it needs to create the content of the future. Apple has historically been the platform of choice for digital artists, filmmakers, and other professionals, and adding VR development tools will make sure those users have what they need and don’t abandon Apple.
Apple has finally started making improvements to the software that help turn the iPad into the laptop replacement the company has been promising for years.
In fact, there’s a new file-storage system, an app dock similar to the one on Mac, the ability to drag and drop content in between apps, and apps that float in separate windows. The iPad is starting to feel less like a giant iPhone and more like a touch-screen Mac.