The British people has been “addictive” to crispy foods, for them it is difficult to quit.
An English-based school in London has been spearheaded a study to determine if how hard does brits face in order to quit “crips addictive.”
According to the study, crisps are addictive as hard drugs, says Neuroscientist Dr. Tony Goldstone.
Goldstone of Imperial College London studied and examined the brains of people who are certified snack-eaters and drug-addicts to find that there’s a lot of similarities between the two.
The neuro expert has scanned the brains of overweight volunteers while being shown pictures of crisps and other junk food.
Golsstone found that showing an overweight person crisps had the same affect in the same areas as the brain as showing someone with a substance abuse an image of drugs or alcohol.
The lead team also found that showing the participants healthy food made the same part of the brain react. The reaction was even stronger than when it was shown junk food.
The study has also found out that healthy foods are actually more palatable but our brains have also evolved to crave the foods that give us short doses of high energy (like crisps and sugar-based snacks).
Meanwhile, another expert named Marion Hetherington, Professor of Biopsychology at Leeds University, a specialist in human appetite found that when it comes to bagged goods research shows that we eat until the bag is finished, regardless of the size or our levels of hunger.
The study also suggested that is is being intensified when people are distracted.
As people don’t realize how much they’re eating while doing things like watching TV or sitting in the cinema.