The social network Facebook said that it will be changing its News Feed algorithm to cut down “clickbait” headlines.
This ‘clickbait’ headlines are articles with headlines that aims to exploit curiosity gap, providing an information making the readers curious but “intentionally leave out crucial information, or mislead people”.
“One of our News Feed values is to have authentic communication on our platform,” Facebook said in a post about its announcement”, Time reports.
“People have told us they like seeing authentic stories the most. That’s why we work hard to understand what type of stories and posts people consider genuine, so we can show more of them in News Feed.”
Facebook has provided samples of titles that users seeing a lot less of — “when she looked under her couch cushions and saw this? I was shocked!”, “the dog barked at the deliveryman and his reaction was priceless”, “apples are actually bad for you”.
The report noted that Facebook is not filtering out individual clickbait posts rather they will rank complete pages and domains based on their overall tendency towards opaque headlines.
Facebook says that this change is relatively appropriate with its recently published News Feed Values, where people want to see authentic content on their feeds.