Google announced that it has acquired Orbitera, a company that provides tools that software makers can use to sell their products through cloud-based services.
Nan Boden, head of global technology partners for the Google Cloud Platform, Google’s public cloud infrastructure business, wrote in a blog post: “Orbitera automates many of the processes associated with billing, packaging and pricing optimization for leading businesses and ISVs (Independent Software Vendors) supporting customers running in the cloud”.
Orbitera was previously been a partner of the largest cloud infrastructure provider which is the Amazon Web Services (AWS). Marcin Kurc was the Orbitera chief executive that previously spent three years working at AWS.
AWS Marketplace is a popular place for software companies to bring their wares so that developers can use their products cloud-style. That’s why Google now is clearly interested in supporting its offerings in that department.
“Orbitera has built a strong ecosystem of enterprise software vendors delivering software to multiple clouds. This acquisition will not only improve the support of software vendors on Google Cloud Platform, but reinforces Google’s support for the multi-cloud world,” Boden wrote.
Started in 2011, Orbitera is based in West Hollywood, California. Investors include Double M Partners and Resolute Ventures, where customers include Adobe, Esri, NetApp and Oracle.