It is now a public information that tech master and founder of world’s biggest social media Mark Zuckerberg is pinning Facebook’s prospects on augmented reality.
The augmented reality is a technology that overlays digital imagery onto the real world, like Snapchat’s signature camera filters.
Just recently, amid the F8 conference, Zuckerberg doubled down on the company’s ambitious 10-year master plan, which was first revealed in 2016.
According to this timeline, Facebook expects to turn artificial intelligence, ubiquitous internet connectivity, and virtual and augmented reality into viable parts of its business over the next decade.
In order to achieve the popularity of the technology, huge plan of Zuckerberg is to unveiled the Camera Effects platform – basically a set of tools for outside developers to build augmented-reality apps that you can access from the existing Facebook app’s camera.
The move would theoretically open the door and arena for Facebook to host and ignite the next phenomenon like “Pokémon Go,” and other hit and famous games and applications.
Amid the announcement it really seems, without doubt – Zuckerberg’s Facebook is once again putting itself into direct competition with Google and Apple, trying to create yet another parallel universe of apps and tools that don’t rely on the smartphones’ marketplaces.
In fact, as we quote The New York Times notes, Zuckerberg has long been disappointed that Facebook never built a credible smartphone operating system of its own.
This time, though, Facebook is also declaring war on pretty much everyone else in the tech industry, too. While it’ll take at least a decade to fully play out, the stuff Facebook is talking about today is just one more milestone on the slow march toward the death of the smartphone and the rise of even weirder and wilder futures.
Meanwhile, Zuckerberg tipped his hand, just a bit, during Tuesday’s Facebook F8 keynote. During a demo of the company’s vision for augmented reality – in the form of a pair of easy-to-wear, standard-looking glasses – he showed how you could have a virtual “screen” in your living room, bigger than your biggest TV.
“We don’t need a physical TV. We can buy a $1 app ‘TV’ and put it on the wall and watch it,” Zuckerberg told USA Today ahead of his keynote.
“It’s actually pretty amazing when you think about how much of the physical stuff we have doesn’t need to be physical,” he said.
The giant step of Facebook does not only lies on TVs. This philosophy could extend to smartphones, smartwatches, tablets, fitness trackers, or anything else that has a screen or relies on one to work. Zuckerberg even showed off a street art installation that’s just a blank wall until you wave the Facebook camera app over it to reveal a mural.