Not so good news for chocolate fans, major chocolate companies like Nestlé, Mondelez and Mars are set to shrink the size of their candy bars by 20% in new effort to reduce sugar intake.
The candy producers recent move reportedly describe as an act purely in self-interest to avoid being highlighted in a new report by Public Health England (PHE).
The latest move pointed by companies’ representatives as an effort to offer consumers healthier options and to combat increasing figures of child obesity.
Childhood obesity has become such a pressing matter in the UK that the government has stepped in, urging manufacturers of fattening sugar products to concoct healthier alternatives.
Nestlé, Mars, and Mondelez have met with PHE to consider the possibility of shrinking the size of candy bars—by as much as 20%.
“Parents want to help make healthier food choice and for their children to eat less sugar,” said Dr. Alison Tedstone, the chief nutritionist at PHE.
“We’re supporting all sectors of the food and drink industry to lower how much sugar children get from everyday products, either through reformulation, portion sizes or encouraging parents to buy products with less sugar in them,” Tedstone added.
A Nestlé spokesperson stated that size shrinkage is not the only option and that alternative means of reducing sugar have recently been patented.
“Recipe reformulation, ingredient substitution and the use of new technologies are all possibilities and with the right investment behind them, could deliver significant reductions,” Nestle statement.
“Nestlé is in the process of looking at all options and we are keeping in close contact with PHE while they establish their sugar reduction programme,” the company added.
Mondelez said, they have been an active partner in the consultation on the Childhood Obesity Plan and the sugar reduction targets and look forward to seeing the output of this in March.
“As a result of what is published we will consider all the options available to us as we look to continuing to play our role in tackling public health issues such as obesity,” Mondelez added.
The latter also said they already been very active in this space including offering more portion control products, bringing all our single portion chocolate bars under 250kcal, and launching sugar-free offerings such as Halls and Trebor Mighties.
The entire initiative to cut product size draws debate online.