The U.S. Army just launched a new marketing campaign called “Warriors Wanted,” featuring short, digital ads on social media and cable TV aimed at Generation Z.
The campaign debuted on cable networks Thursday night with a short video showing soldiers from the 75th Ranger Regiment fast-roping out of helicopters into urban combat.
“Whereas past campaigns focused on a little bit about why we do what we do … this one is really focusing in on a very modern, ready and lethal force,” said Alison Bettencourt, spokeswoman for the Army Marketing and Research Group.
“Our initial launch was through social media, and then last night we actually had it hit broad-reach, so it aired several times on different network channels. There will be several commercials that will come out under this campaign.”