Virtual Reality (VR) has elevated its adventure to a new heights, now immersed with the arts.
For the very first time, the Academy has been recognized the virtual reality film experience with an award from the prestigious body.
The obra from visionary director Alejandro González Iñárritu has been awarded a special award from the Academy of Motion Picture Arts and Sciences for his VR experience, Iñárritu created a conceptual virtual reality installation, entitled CARNE y ARENA (Virtually present, Physically invisible) at the Los Angeles County Museum of Art (LACMA)
He was known for his films like Birdman and The Revenant. The exhibit’s website describes the six-and-a-half-minute piece as an exploration of the human condition of immigrants and refugees.
Based on true accounts, the superficial lines between subject and bystander are blurred and bound together, allowing individuals to walk in a vast space and thoroughly live a fragment of the refugees’ personal journeys.
The visionary film maker explains that he used VR to break the established dichotomy of traditional cinema.
Iñárritu’s use of VR is “…an attempt to break the dictatorship of the frame, within which things are just observed, and claim the space to allow the visitor to go through a direct experience walking in the immigrants’ feet, under their skin, and into their hearts.”
As of now, the film is on exhibit at the Los Angeles County Museum of Art, and may be indicative of a shift in how we make and consume film.
The new kind of film offering shows how these people utilized the technology in creating great arts into reality, just what Iñárritu did.
This openness has expanded the capabilities of these artists to tell stories in previously impossible ways. Even more, emerging technologies are not only changing what we’re watching, but also how we consume content.
There are some companies are starting to embark in the said platform like Silver Logic Labs, a company which uses artificial intelligence to analyze human reactions as they consume media, including movies.
Furthermore, the system can generate data based on facial expressions, including micro-expressions, for analysis. This could develop into a powerful marketing tool for the movie business.
With the hype of modern technology of today, it may be the perfect time to embrace new approach in delivering films to the moviegoers, not just in local scene but for the international level as a whole.